Short Stories

Collection of short posts and short stories.

Shift in “supertalls”

Once upon a time the tallest skyscraper in the world was the Empire State Building in Midtown Manhattan. Now – as many of you know, it’s the Burj Khalifa in Dubai (featuring in cinematic masterpieces such as Fast & Furious…

Marketing Isn’t Just Creating Content

Marketing isn’t creating content. Marketing isn’t building a community. Marketing isn’t creating brand collateral, or sales enablement. Marketing IS finding out where your market/buyers are, and building trust with them. Those things mentioned? They’re tactics. You create content to help…