Short Stories

Collection of short posts and short stories.

Marketing Isn’t Just Creating Content

Marketing isn’t creating content. Marketing isn’t building a community. Marketing isn’t creating brand collateral, or sales enablement. Marketing IS finding out where your market/buyers are, and building trust with them. Those things mentioned? They’re tactics. You create content to help…

A Local Poll Battering [Video]

What a weekend in politics ay? A “local poll battering” as the FT called it, the Prime Minister seeing off a rebellion, and the Greens doing better than everyone expected. If the election was called today (or on Monday 6th…

Heinz Beanz has risen faster than inflation [Video]

“Beanz Meanz Heinz” a slogan drummed into the British consciousness. Or does it? With Heinz baked beans rising faster than inflation, its days as an icon could possibly be numbered. Here’s a little video I knocked up telling this totally…

Slow Creation will Create More Value

As ChatGPT and “the algorithm” pushes firms to create stuff faster and faster. That which is created slower and slower will create more value in the long term. No case studies, but this is intuitive when it comes to creativity.…

Two key stats to ponder for 2024

Two key stats to ponder for 2024: The age-gap echo chambers are worsening (and all the, shall we say, *interesting* side effects this has on liberal democracies, but let’s put a pin in that for now), but the opportunity hunters…