There’s going to be a few little changes in how I write. But let me set the scene first. Social media, “content” as entertainment, is entering its end-game. A race to the bottom to compete with TikTok means everything is…
Marketing isn’t creating content. Marketing isn’t building a community. Marketing isn’t creating brand collateral, or sales enablement. Marketing IS finding out where your market/buyers are, and building trust with them. Those things mentioned? They’re tactics. You create content to help…
As ChatGPT and “the algorithm” pushes firms to create stuff faster and faster. That which is created slower and slower will create more value in the long term. No case studies, but this is intuitive when it comes to creativity.…
Two key stats to ponder for 2024: The age-gap echo chambers are worsening (and all the, shall we say, *interesting* side effects this has on liberal democracies, but let’s put a pin in that for now), but the opportunity hunters…
I’ve had a career in marketing for nearly ten years. Lots of ups and downs. And boy-oh-boy I’ve read so many “flavour of the year” marketing and business books. There are three essays that I’ve read, and re-read, and are…
I recently started a marketing internship with a London startup called TaskPandas. Obviously in the days leading up to the internship I boned up on all the articles I’d read on marketing: The Truth About Social Media 1,000 True Fans…