Hi, I’m David Heasman. A Data Journalist, and thought leadership expert, with over 10 years experience in B2B content marketing.
Here is a selected portfolio of some of my work. You should probably get in touch if you want to find out more. It’ll be worth your while.
“How can we identify accounts at risk of cancelling their subscription?”—this was the question asked to me by a large Scientific Publishing company. I was given 10,000 records of data across 3 tables, and left to figure it out. The…
Covid-19 had hit, and it wasn’t that the housing market was at risk, it was that there was no housing market. Without people available to view properties, no housing stock could be moved. A panic gripped the industry like no…
In 2023, LandTech was reaching the tail end of its S curve growth. A wave of new competitors had entered the market, competing on price, and niching down on certain market subsegments, and creating more targeted features. While product raced…
In 2023, LandTech was reaching the tail end of its S curve growth. A wave of new competitors had entered the market, competing on price, and niching down on certain market subsegments, and creating more targeted features. While product raced…
The story that proved the value of data journalism in LandTech's B2B content marketing, and thought leadership, contributing over one-third of inbound revenue during LandTech's scale up from £3 million to £12 millon ARR in three years.