Short Stories

This is the end of a long series of posts. Here I show an example of how I put together the data story for my market basket analysis. This is the final post in My First Predictive Analytics Project series.…

Part 1, part 2, part 3, part 4, and part 5 can be found here. Ready to learn how support, confidence, and lift work in a market basket analysis? Alright. Let’s go. Let’s think of our Market Basket Analysis like…

Part 1, part 2, part 3, and part 4 can be found here. Ready to read about the tools you need to run a Market Basket Analysis? Great. Let’s go. There are many challenges to running a Market Basket Analysis.…

Part 1, part 2, and part 3 of “My First Predictive Analytics Project” can be found…at those URLs I just linked to. Ready to read about predictive analytics encoding problems? Good. Let’s go. If you’ve missed a few of these:…

Part 1 and part 2 of my first predictive analytics project can be found here. Read them? Cool. Let’s get into the origins of a market basket analysis, and learn a few terms… Market Basket Analysis originates from the supermarket…

Part 1 can be found here. Got it? Great. Time to talk about predictive analytics… or a market basket analysis. Not every problem lends itself to predictive analytics. Most of the time, the question a stakeholder is asking is: How…

Most business problems I’ve encountered in my career haven’t required predictive analytics or machine learning. As a Data Journalist –> Data Analyst –> Data Storyteller (or however the market wants to bucket me – I just like to solve data…