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The Heasman
  • Topics
    • Data Stories & Visual Essays
    • Culture
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The Heasman
Chart showing UK data of historic interest rates since 1694.
  • Current Affairs / Data Stories / Finance & Economics

A Data History of UK Interest Rates

Lets look at a history of interest rates in the UK (or England…) Interest rates in England began in 1694.…

Composite image showing a person analysing market basket analysis data, including association rules, lift charts, and categorical variables illustrated with icons like shopping carts and pizza slices.
  • Data Analysis & Programming / Data Stories

How I Used a Market Basket Analysis to Get a Job Offer

How I used a market basket analysis (or associated rule mining) in a Senior Data Analyst interview take-home task to demonstrate predictive analytics and get a job offer.

A detailed timeline and data visualization of Bank of England interest rates since 2000, showing major economic events like the dot-com bubble, financial crash, Brexit, and post-Covid inflation alongside interest rate fluctuations.
  • Finance & Economics

From Dot-com to Pandemic: The Bank of England’s Interest Rates in the 21st Century

9 May 2024. Interest rates are held again at 5.25% in England. But how did we get here? Here's a data history from the dot-com to 2024 on key interest rate moves.

  • Current Affairs / Data Stories / Finance & Economics

The Cost of Living Crisis in your Store Cupboard

Two grocery items you buy everyday saw prices rise above 50% between September 2021 and September 2022: vegetable oil and pasta.

Two saw prices go *down* by more than five percent: beef mince and orange juice.

  • Current Affairs / Data Stories / Finance & Economics

A can of Heinz Beanz has risen faster than recent Inflation

If a tin of Heinz baked beans followed the path of other tinned goods from 2019. It would cost £0.94 today.

Instead, it costs £1.40.

Yes. A can of Heinz Beanz has risen faster than cost-of-living.

  • Data Stories / Finance & Economics

Interest Rates Since 1694

The Bank of England (BoE) has announced today that interest rates will be held at 5.25%. A reminder – from…

Photo of a laptop screen showing a data chart, symbolising data journalism and storytelling through data analysis.
  • Personal Growth

12 Things I’ve Learned in Three Years of Data Journalism

12 things I've learned about Data Journalism in my three years of doing it.

No, not the tools. Or methods. Just things I've picked up over time, that I've found useful, that's rarely mentioned elsewhere.

  • Marketing / Strategy

Everything You Do Is Marketing

I recently started a marketing internship with a London startup called TaskPandas. Obviously in the days leading up to the…

Short Stories

We Didn’t Ask for Ramageddon Part 3

October 31, 2026

What a soundbite. Of course, it’s out of context. But out of context or not, it’s clearer and clearer that Sam Altman is out of touch with what mainstream consumers want. I’ll repeat this again and again: We didn’t ask…

Data That Shows This Job Market Isn’t Personal (Though It Feels Like It)

October 20, 2026

I’ve made no secret that, workwise, 2024 was crap. Freshly redundant with limited funds, I entered the market. A job hunt should take three to four months. Mine? It took twelve. This felt personal. One rejection stings. Two rejections hurt.…

Announcing My Human-Curated Newsletter: The HHC

October 15, 2026

In 2011, 21, and full of the naïve ambition to be the most interesting person alive, I signed up for an email newsletter. It was to sendmeastory.com (eventually rolled up into longform.org, which shut down in 2022), which sent you…

Punctuation is Sound

October 14, 2026

…or how the reader hears your writing The period means stop for a moment the semicolon means pause and the comma means either pause very briefly or expect some change the dash is a pause that sets a phrase apart…

Happy 66th Birthday Nigeria

October 1, 2026

Happy 66th Birthday one of the sources of my heart Flawed though you may be (“Fantastically corrupt” didn’t offend you For you knew it was true). You’ve held yourself together These 66 years. Your independence was peaceful Your coups and…

© David Heasman 2026 

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