The Housing Delivery Test was my first solid piece of data journalism, and proved the business case of data content and thought leadership at LandTech several times over, playing a part in over one-third1I’m being conservative here. Our reporting in 2020 and 2021 showed it contributing over half of marketing-attributed revenue in Hubspot, being used multiple times in customer touch points, along the customer journey. of inbound leads in its tenure.
Below you can click to read a quick summary of the 2021 housing delivery test, showing how local authorities are performing with their housing targets. Controversial? Yes. But its the most solid national signal England has on how councils are performing with their housing performance.
Video – Housing Delivery Test 2021 Presentation
The first search result when you type in “Housing Delivery Test” into YouTube, I presented a quick video explainer2I’d like to express my appreciation to Tom Birtles and Gabrielle McGuinness for shooting and producing this video. of the Housing Delivery Test and an overview of the latest data. Short and snappy, it further cemented LandTech as a thought leader in the site-finding space, providing customers with the insights they need. It further, got LandTech invited to speak at multiple conferences on the impact of democratising data and its effects on housing supply.