Make a profit from Day One. Focus on getting your customers to love you. Everything else will work itself out Make your business as low maintenance as possible; so you can focus on what’s important. (4 Hour Work Week; The Effective Executive)
If I violate any one of these rules I have to slap myself with a cold fish.
Once in a while a book comes along which ties up a-lot of unanswered questions you’ve been thinking about.
Ryan Holiday’s new book has been just that for me.
If you don’t know Ryan Holiday is the Director of Marketing for American Apparel, and has done work for authors including Tucker Max and Tim Ferriss. He wrote the bestseller Trust Me, I’m Lying: Confessions of a Media Manipulator, where he outlines how he got free national press for his clients.
In his new book Ryan goes about explaining from his experience why traditional marketing is dead, even in his current capacity as Director of Marketing for American Apparel, and what is here to replace it: Growth Hacking.
He then goes on to explain what Growth Hacking is, and how it’s done.
If your reading this I presume you already know what Growth Hacking is, but here’s a Wikipedia entry on it if your still curious.
He cites examples from Dropbox to Hotmail, to his personal experience of launching Tim Ferris’s 4 Hour Chef.
The last story is worth the £1.99 in its own right. The 4 Hour Chef was banned from [Read More].
I recently started a marketing internship with a London startup called TaskPandas.
Obviously in the days leading up to the internship I boned up on all the articles I’d read on marketing:
The Truth About Social Media 1,000 True Fans 22 Immutable Laws of Marketing
I also wanted to get my intrapreneurial muscles ready so I read Seth Godin’s Lynchpin. (Yes I am a reading junkie).
One lesson I took away is that Everything You Do Is Marketing.
Before we begin let’s define what marketing is. In my humble opinion marketing is the activity of getting people who don’t know about you to know about you. Converting them into users or customers is the job of selling.
So if we define marketing as letting people know about us, there are a few ways to do this.
We can put up a billboard with a sexy gorgeous woman, with our logo and what we do. This interrupts drivers and passengers and let’s them know about us. This is akin to the kid who screams in the playground about how awesome he is, so that he can make friends.
You don’t [Read More].
In this ongoing quest, I’ve finally made it formal.
I’m going to start on Monday the 5th of August. That will make the 30th day the 3rd of September.
ust to establish a baseline, here are some former drawings I attempted in 2010 when I first started trying to learn to draw.J
Some of them are exercises from Drawing On The Right Hand Side Of The Brain. The others are just random doodles.
I’ve set myself the challenge to learn to draw in 30 days. I decided before I get down to drawing, I should sort out my tools and resources.
Drawing On The Right Hand Side Of The Brain by Betty Edwards…. Check
Pencils of various sorts.. Check
Sharpener, Eraser and Graphite Sticks ….. Check
Plastic Drawing Viewfinder…. Uh what?
It’s something that’s recommended in the book. From the 80 or so pages I’ve burned through the book, I gather it’s a tool allowing newbie drawers to project 3 dimensional scenes onto a 2 dimensional plane.
The exact resources:
You will need a piece of clear plastic, about 8″ x 10″ and about 1/16″ thick. A piece of glass is fine, but the edges must be taped. Use a permanent marker to draw two crosshairs on the plastic, a horizontal line and a vertical line…..
The internet being the glorious treasure trove it was, I thought to do a quick google search to see if anyone was selling aforementioned plastic drawing viewfinders.
Google promptly told me in it’s own way… No. (seriously search for it… if there [Read More].
It’s been a while.
During the past year of reconfiguring satellites (a gross exaggeration of my Masters Project) and recruiting an army to take over the world (another gross exaggeration of my marketing efforts for UCL’s Entrepreneurs Society) and general student times (that bit’s exactly what you think) I’ve not had the time to figure out what to blog.
So today I say bye bye to the old blog. I’m going to do a subtle rebranding. The mission statement underneath the blog’s logo is going to read like a shizophrenic’s diary over the next few weeks. I’ll be refreshing it with almost every blog post as I try and figure out the general theme I’m going to blog about.
However in the meantime I’ve got a few projects in the works. One of which I’ll be blogging about heavily for the next 40 days.
So in the words of Arthur C. Clarke and every other single hype writer ever…
Watch This Space.
Amazing Blog Author’s note: This tutorial was supposed to have helpful images along with the instructions, however my uh, hard-drive blew up, and those images weren’t backed up. I’ll update this post soon with the aforementioned images. Moral of the story, always always work in dropbox.
As I so elaborately wrote about in my previous post, I’ve been teaching myself how to use the adobe creative suite. And by use I mean for something other than creating crappy posters. I have been learning how to use Photoshop and Dreamweaver to build websites.
I’ve been using an infiniteskills video course to guide me, but as I haven’t finished it yet I’m unable to write a review. Instead I’ll give a quick tutorial on how to draw a website wireframe in photoshop.
Uh… What’s a wireframe?
Before I completely dive in, I’m sure it would be useful to actually know what a wireframe is. Many people out there on the internet do know this, and if you’re one of those…. just skip this paragraph. Otherwise these words will just be a waste of your time.
If you don’t know what a wireframe is, worry not. A wireframe [Read More].
So out of all the hair brained money making schemes my mind has come up with (I’ll tell you later how I wanted to teach people how to write sci-fi novels….when I hadn’t done it myself) I think I’ve found one that’s a bit realistic and doable.
I want to become a freelance copywriter. It’s the perfect job for a money making obsessed student like me. Plus freelance means I can have as much time as a Time Traveller….Okay maybe not.
But for people to hire my super talented self, I first need to have a portfolio of work. Seeing as its going to be hard work convincing people to pay a Physics student money to write some words, I’m going to have to initially make some stuff up. Then I can offer my services for free. And finally actually start getting paid for my work.
But what to make up?
Well there is a candidate.
I got this thing through the mail the other day.
[table id=1 /]
Being the curious geek who’s had digital priting experience, I was naturally intrigued. I also love Netflix, my only criticism being that for now, they don’t have the range of choice [Read More].
My apologies if this post lacks the super clarity that future ones will. I went around my room pretending to kick things like Jean Claude Van Damn as opposed to actually writing a plan on what I want to say.
Oh well: Here goes.
So why am I actually writing this blog?
I’ve already mentioned the fact that personal branding is gonna be everything in the future. The CV or resumé is dying. In its place people are asking for examples of previous work, or Press Releases of projects you’ve worked on. In 15 years time, I can’t see a personal blog being evaded from assessing a person’s prospects. I’m not talking about working for corporations, I’m talking about working for companies that actually have souls and that you want to work in.
The personal blog is going to be the new business card. That is my prediction. And I don’t want to miss out.
However a super duper more pressing reason I’m writing in this thing is that of accountability. I want to hold myself accountable for the crazy path I’m going to take down. You see saying I’m going to start a business is probably going to keep [Read More].